Joe Slay
Slay Communications LLC
4000 Hermitage Road
Richmond, Virginia 23227

Slay Communications Funny Story

Carpenter Co.

Another chapter of the Carpenter Co. story: A couple of zany guys, catchy music with wacky lyrics and 600 SleepBetter pillows. Slay did for the Carpenter Co. what every marketer hopes to do today—have a product message go viral on the internet. Words can’t really tell this story. Go to, search for “600 Pillows” and see what gets through to Generation Next. Or simply visit to view this award-winning video, which has already had more than 15 million visitors. And check out the SleepBetter Facebook page with nearly 500,000 Facebook Likes.

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