Joe Slay
Slay Communications LLC
4000 Hermitage Road
Richmond, Virginia 23227

Slay Communications Bedtime Story

Carpenter Co.

Carpenter Co., which makes SleepBetter pillows, asked Slay to reach new markets. So, we recruited America’s grandmother Betty White to read bedtime stories to kids in LA. The event was picked up by national news media and Jewel shows like Entertainment Tonight. Another promotion we dreamed up featured SleepBetter pillows, the singer Jewel, the dreams of her hometown of Stephenville, Texas, the debut of her Lullaby album, and media coverage across the country.

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