Web Dominance
Another chapter in the SleepBetter story: just a couple of guys named Rhett and Link looking for something to do with 600 pillows. Slay did for Carpenter Co.’s SleepBetter brand what every marketer hopes to do—see its product message go viral. Check it out. So far, more than 25 million views, two Webby Awards, and inclusion in Time.com’s annual “Top Ten of Everything” listing.